Disney officially rolled out its Hulu on Disney+ beta launch last December, bringing a Hulu hub to Disney+ to give subscribers access to both platforms in a single app. The beta version provided a more limited experience, but the company previously told ADWEEK it saw immediate results.
“Just in the initial few days, we’re seeing better-than-expected metrics [for advertisers] across the board,” global advertising president Rita Ferro told ADWEEK last year. “For the bundle subscriber, for people who are customers of both Hulu and Disney+ with ads, it is a great opportunity to not have to go in and out—to be able to continue to consume that content within one app.”
The app rollout comes weeks ahead of Disney’s upfront presentation May 14 at New York’s North Javits Center.
