When Dunkin’ and Bark, the company behind the BarkBox subscription service, launched a co-branded line of dog toys last summer, it set off a bit of a catfight. The chain quickly sold out of the plush replicas of donut holes and coffee cups, which then started popping up on resale sites like eBay for hundreds of dollars.
https://www.adweek.com/creativity/do-dogs-run-on-dunkin-the-chain-is-expanding-its-charitable-partnership-with-bark/