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Nobody likes being called a fool, but plenty of people like a good April Fools’ Day joke. It’s the one day a year when pranks are not only welcome, but expected from brands, businesses and agencies alike.
Since it lands on a Saturday this year, Adweek is highlighting some of the better fools from agencies and brands and others trying to pull one over on the public.
No more Tinder fish pics
Why the heck do people post pics with fish they’ve caught on dating apps? Whatever the reason, Tinder is sick of it. The app is saying enough is enough to “Fish Pics,” moderating profiles to o-fish-ally remove everyone’s least favorite type of photo, once and for all. Effective April 1, Tinder will start removing all photos of members holding sea creatures big and small, making Tinder the first dating app to go “fish free,” because let’s face it—no one looks good holding a slimy fish.
Subaru speaks to its granola fan base
Subaru is known for its love of the outdoors and a fan base that includes plenty of hikers, bikers and other folks who might be considered “granola types.” Subaru of America plays to its “More Than a Car Company” tag with a snack designed to be as crunchy as its customers: Subaru Forager Granola. The granola is billed as the closest thing you’ll find to eating compost for breakfast, to power you through life’s crunchiest pursuits. “Forager can power even the busiest days, whether you’re scouting out trees to hug, talking to plants or searching for a spot for your latest bumper sticker,” stated the brand.
AI creative director ‘Craig’
Agency Butler, Shine, Stern & Partners (BSSP) is poking fun at industry qualms around artificial intelligence with a new AI creative director named Craig (an acronym for Creative Relational Advertising Idea Generator). In a film, Craig starts to exhibit the telltale characteristics of certain creative directors—responding with vague and obscure feedback, and being “too busy” to be bothered by a trivial task such as timesheets. The film was shot and edited by the folks at Cleaver, starring BSSP team members including founding partner and co-chairman John Butler himself and CEO Tracey Pattani.