Ranch-flavored fruit snacks
Ranch dressing is having a moment, with ranch-flavored everything on the market. Now, add fruit snacks to the mix. Inspired by Welch’s Juicefuls, Ranchfuls are a new kind of saucy ranch snack exploding with disgustingly zesty flavor, made using buttermilk.
Life and death
Plant-based food brands have a somewhat well-deserved reputation for being serious and self-important, so it’s heartening when one lightens up for the trickfest that is April 1. U.K.-based La Vie manages to combine a fake product with a familiar “meat is murder” message. The company, which makes popular vegan bacon that’s available at grocery stores and Burger King restaurants across the pond, announces a sub-brand called La Mort that’s just, well, meat. In a short video laced with deadpan humor, CEO Nicolas Schweitzer says the move will “destroy the world—I mean, the competition.” Caution: Blood spatter is involved, though no animals were harmed in the making of this prank.
Polishing a turd
From its earliest days, PooPourri has leaned into scatological humor, for obvious reasons and with great success. See: Bethany the potty-mouthed advertising icon. For its April 1 stunt, the brand is releasing a line of nail polishes called Poolish inspired by nature’s call “that helps you find your poofect shade to go with any (food) mood.” The five sh*tty shades are Download a Brownload, Just Beet It, Smooth Move, (Too Much) Iron Man and Kernel Mustard. “You’ll recognize these oh-so-familiar shades you know all too intimately,” the brand says with its characteristic wink.