Refreshingly fruity

There’s a never-ending quest to get milk, or “milk,” from non-dairy sources these days, with nuts and grains and even potatoes joining the party. But there’s a new player on the scene, courtesy of Hendrick’s Gin: cucumber milk. “From breakfast to dessert, and yes, even cocktails, this marvelous milk invention promises to level up your favorite drink or dish with some light taste of our favorite cylindrical fruit,” per the brand, which provided recipes for such gustatory delights as cucumber milk punch, cucumber milk and matcha latte, and cucumber-mango overnight oats. Drink up!

Sniffing out the BS

There are times when brands respond to consumer demand, turning silly faux products launched on April 1 into real ones available for sale. Fingers crossed here that air quality monitoring company Airthings will in fact release a device called the Airthings Bullshit Detector. This state-of-the-art sensor tech is “capable of discerning all varieties and strains of BS, from white lies to malicious infidelity,” per the brand. Yes, please.

Lost in translation

Ten sexy singles are living under the same roof, somewhere “in paradise,” where they while away the hours in skimpy clothing, taking dips in the pool, drinking high-ABV cocktails and… communicating with each other? Of course not, because this is a reality show and no one wants to hear these contestants talk. In fact, the smoking hot participants from all parts of the globe don’t speak the same “Love Language,” or even the same language at all. This stunt, one of the absolute standouts of 2023, comes from Duolingo and Peacock. In a trailer for a fake series that TV fans would most certainly watch, the partners grab ahold of every dating show trope and spin it into a perfectly on-brand message. Cheers! Salut! Prost! Sante!