Overall, I think this is positive for the industry at large. It is a real opportunity for us and if it does go through, it’s going to be fun!
First, our industry is clearly being challenged by the financial market. Right now, analysts describe Publicis as a good house in a bad neighborhood. Well, this neighborhood would start to look a lot better if we move to three main global players.
Second, this is a big opportunity for us. We know from the experience of POG, Publicis Omnicom Group, 10 years ago that an acquisition of this size will require every leader to be focused internally on integration if they want to be successful.
On our side, our transformation is behind us. We have invested in data and technology in the last decade roughly what Omnicom will pay for IPG in one go. Our capabilities are fully integrated. Our model has been outperforming for the last five years.
So now, we can be laser-focused on our clients and their needs for today and tomorrow.
Third, if this deal goes through, we’re definitely going to have a lot of fun. In the next two years, Omnicom and IPG will consolidate more of the same to become the largest holding company.
We, on the other hand, will continue to create a Category of One by further expanding, differentiating and innovating to uniquely partner our clients in their transformation. It’s not exactly like David and Goliath but, at Publicis, we are at our best when we are being bold challengers.
And that’s where you come in.
More than ever, we should focus on our clients as they are counting on our partnership to drive growth and leapfrog their industries. It is our job to get them there.
Voilà!
On a more personal note, I’ve always respected John and Philippe. Not only because one was my boss 20 years ago and the other speaks French very well. I’ll let you guess which one is which!
So, I wish them both a happy and healthy marriage.
And I wish you all again very happy holidays and all the best for you and your family for what will definitely be an interesting 2025!
