During the initial stages of this year’s campaign, Doritos showed fans how tough the world can be on those ads by releasing digital spots featuring previously winning fan-submitted ads—“Goat 4 Sale” and “Slap”—and including director Ben Callner and actor and director Dion Lack.  

“When I submitted my ad in 2013, people told me the spot I made would never see the light of day, but I knew this was an opportunity to make something special,” Callner said. “After my ad, ‘Goat 4 Sale,’ ended up winning and airing during the Big Game, it truly changed the trajectory of my career.”