DoubleVerify Saw a 50 Percent Jump in ‘Inflammatory News and Politics’ Content Last Month

  Rassegna Stampa, Social
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Marketing measurement software and analytics provider DoubleVerify marked Election Day in the U.S. by sharing some eye-opening statistics exclusively to Adweek. The company said it has seen a 50 percent jump over the past month in online advertising inventory that its filter classifies as “inflammatory news and politics” across several programmatic platforms. The filter identifies… https://www.adweek.com/programmatic/doubleverify-saw-a-50-percent-jump-in-inflammatory-news-and-politics-content-last-month/