That work used a mix of shopper activation, influencer engagement, and experiential marketing to encourage people to embrace their quirks.
CREDITS
Agency: Pablo London
Executive creative director: Dan Watts
Creative directors: Gustavo Bonzanini & Adam Reincke
Creatives: Rohit Tharakan and Fei Waller
Managing director: Harriet Knight
Account management: Alex Worthington, Lucy Machin, Tom Etheridge, Tilly Humphreys
Strategy: Chris Turner, Oliver Edridge
Project management: Emma Thompson, Kieran Worboys
Production: Tom Moxham, Adrianne Langley, Haben Ghebre
Animation & motion graphics: Mark Harrison & Sam Barcham
Design: Viren Patel, Emily Forrester, Steve Savory, George Willment
On screen talent/Dr Pepper head: Freddie Meredith
Voice over: Peter Egan
Production & Post House: Agile Films
Director: Louis Bhose
Producer: Harry Chambers
Production assistants: Ben Heath, Francis Rudd
1st AD: Alasdair Copland
DOP: Nicolas Booth
1st AC: Christian Wood
2nd AC: Rory Thomas
DIT: Jaden Dayle
Sound recordist: Jon Gibson
Gaffer: Charlie Lodge
Spark: Alexander Styles
SFX technician: Joshua Guess
Production designer: Jade Rache
Props master: Jake Garett
Art assistants: Sam Storey, Morris Pusey
Wardrobe assistant: Chantal Diane
Location manager: Marta Literska
Editors: Louis Bhose, Oli Birginshaw, Martin Flicking
Sound House: 750MPH
Sound engineer: Mike Bovil