Americans have made so many pandemic purchases that ecommerce has essentially experienced two winter holiday shopping seasons in the 12-month period from March 2020 through February 2021. Last year, U.S. consumers spent $813 billion online, up 42% compared to 2019, according to Adobe’s Digital Economy Index. Adobe predicts ecommerce will surpass $1 trillion in 2022.
Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.