When we first started pulling the agenda for Brandweek together, the Adweek editorial and events teams agreed we had to create an atmosphere of real engagement and interaction if the summit was going to stand out in an ever-expanding sea of traditionally programmed events. Ditching the panel model was a no-brainer. But what could we… https://www.adweek.com/brand-marketing/editors-letter-a-call-to-action-at-brandweek/