In the 80s, we had superstar athletes, the 90s brought us supermodels, and actors and celebrities dominated the 2000s. But in this day and age, there’s a new breed of trailblazers – Creators.

Joining us today on the podcast is the ingenious Benjamin Smith, executive creative director of The Mayda Creative Co. With a track record of producing wildly successful marketing campaigns for bigwigs like Google, the NFL and Radiohead, Smith is a creative mastermind like no other.

Together, we’re delving into the world of creative strategy and production; and uncovering the secret sauce behind a killer campaign. We’ll also explore how culture has influenced casting and storytelling, how to connect with Gen Z in a meaningful and authentic way, and why perfection can spell paralysis.