14:45 Fostering Innovation in Marketing Teams — Patel emphasizes the importance of fostering an environment that encourages experimentation, resilience, and learning from mistakes in the marketing world. She reflects on the challenges of her journey, highlighting the need to create safe spaces for teams to take calculated risks. Future leaders can be developed by enabling bravery and learning, allowing for innovation and growth.
17:31 How Strong Leadership Drives Team Innovation — Patel discusses the crucial role of leadership in boosting team confidence and fostering innovation. She explains that in challenging situations, a leader’s presence becomes even more vital to prevent team members from losing confidence and second-guessing themselves. She underscores the importance of empowering teams to discover new opportunities, leading to creative projects like an unexpected collaboration between an OTC brand and Live Nation. Patel credits her team for driving these innovative ideas and market successes.