Last year’s events included talent such as Stephen Colbert, Gayle King and Yellowstone actors, and this year’s events will also feature various talent stopping by, according to the company. However, Paramount wouldn’t disclose which of its stars would participate.

“From talent appearances and remarks to set design, visual effects and programming throughout the evening, guests will see and feel all the TV and movie magic that’s foundational to the company’s legacy and future as a core theme,” the spokeswoman said.

In its first year of dinners in 2023, Paramount had a successful upfront season, closing talks up low- to mid-single digits in dollar commitments. Additionally, outgoing CEO Bob Bakish noted in an earnings call in 2023 that the dinners “cost significantly less than the old model.”

When talking to ADWEEK about the dinners last year, ad sales chief John Halley said, “We’re not going to go back to the old way of doing things.”