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Ad industry mogul Michael Kassan is launching a major salvo at his former company MediaLink. Publicly, Kassan is confident that he can compete — even as the legal battle between Kassan and MediaLink owner United Talent Agency is set to enter arbitration in November. Kassan exclusively told ADWEEK all about his plans during a sit-down interview at his Manhattan apartment.
Here’s everything you need to know about 3C Ventures.
The three Cs stand for “consult, convene, co-invest”
It’s a mantra that Kassan often repeats to people in his orbit.
Kassan
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