Exclusive: Disney Ads Boss Rita Ferro Gets Animated in Family Guy Upfront Clip

  Rassegna Stampa, Social
image_pdfimage_print

Ferro then notes she has to make it to the Javits Center, and Peter introduces her, allowing the ad sales chief to walk onstage in the same outfit she wears in the clip.

Logo showcasing Ferro in Family Guy’s font.Tommy Lumley

In addition to creating a full circle moment with Ferro’s Family Guy outfit making it to the stage, the video intro also promotes Disney’s adult animated content from Hulu, which recently was fully integrated into Disney+ for bundle subscribers.

Talking with ADWEEK ahead of the presentation, Ferro noted that Disney+’s Hulu merger would be one of the priorities at the upfront pitch, with the product delivering even better results than at launch.

“They’re spending more time with the content and watching more hours of content,” Ferro said. “That will allow us to have more robust opportunities from an advertiser and a brand perspective.”

We’ll note that all that engagement was already happening before Ferro joined Family Guy. Now, all bets are off.

Enjoying Adweek’s Content? Register for More Access!

https://www.adweek.com/convergent-tv/disney-rita-ferro-family-guy-upfront/

Pagine: 1 2