Moving forward, Cardwell said the HBO marketing team is “allergic” to spoilers, but fans can expect more “breadcrumbs” for the storylines ahead.

In addition, Cardwell said the marketing will continue involving the fanbase, with the dueling trailers, the black and green terminology and the “All Must Choose” line serving as the campaign’s foundation: “It’s a battle standard.”

“I’ve worked on this IP for a long time, and I’m always surprised by this level of fandom,” Cardwell said. “They are so incredible, and sometimes a creative spark is all you need to ignite the realm.”