Exclusive: Michael Kassan Reveals His Big Post-MediaLink Venture

  Rassegna Stampa, Social
image_pdfimage_print

ADWEEK will be all over Cannes. Subscribe to unlock unlimited access to all our coverage and analysis.

Over the past few months, Michael Kassan has been quietly signing clients to his new consulting company, 3C Ventures. 

There is of course the question of whether 3CV, which Kassan is announcing in ADWEEK, should even exist. A Nov. 15 arbitration hearing will determine whether a noncompete should keep Kassan from building a rival to MediaLink, the advisory firm he founded in 2003 and which was sold to United Talent Agency in 2021. After either being fired for skimming at least $2.3 million in company funds (UTA alleges) or resigning (Kassan alleges), the two are prepared to throw down in arbitration. 

Kassan, through a spokesperson, said he is confident he can compete no matter what the arbitrator decides. 

UTA’s position is that if an arbitrator agrees Kassan was terminated for cause, he would be barred from poaching MediaLink clients and staff, and from competing with the consultancy. UTA is also looking to recover the allegedly stolen funds. 

Sitting comfortably in his high-rise Manhattan apartment, the legal battle hasn’t tarnished the polished confidence Kassan reflects to the world. Nor has it prevented clients from hiring 3CV, Kassan said. He’s already signed 10 of them, who he declined to name. He also declined to say whether these clients are brands, agencies or individuals.

Already, Kassan, 73, is planning ways to one-up the playbook he used and modified for 18 years to make MediaLink an ad industry linchpin.

AW+

WORK SMARTER – LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

https://www.adweek.com/media/michael-kassan-reveals-venture-after-medialink/