The Screen Actors Guild Awards is ready for its close-up. ADWEEK can exclusively reveal the list of new and returning sponsors for the 31st edition of the annual ceremony, which streams live on Netflix on Sunday, Feb. 23, at 8 p.m.
Awarded by SAG-AFTRA—Hollywood’s largest labor union and the largest voting body in the awards race—the SAG Awards are frequently seen as a bellwether for which performers will be taking home statues on Oscar night.
Audi of America leads off the roster of new sponsors, with its Audi Q6 e-trons ferrying nominees and presenters to and from the event. The fully electric car has been designated as the official vehicle of the SAG Awards, and Audi will co-host the gala that follows the ceremony.
Also making its SAG Awards debut is furniture maker Arhaus, which will furnish the SAG Awards Greenroom and then donate those lounge pieces to Habitat for Humanity of Greater Los Angeles.
Speaking of beverages, Campari is back for a fourth year as the SAG Awards’ official spirits sponsor and central ingredient of the ceremony’s signature cocktail, a Campari Spritz. Meanwhile, its champagne brand, Champagne Lallier, will bring the bubbly as the official champagne of the show’s 31st year.
Meanwhile, Purely Sedona Artesian Spring Water and Santa Monica Brew Works are returning to ensure that guests’ thirsts are quenched with water or something hoppier. And Cooper’s Hawk Winery & Restaurants will be the ceremony’s official wine partner and greenroom presenter for the eighth year running.