Other returning players include People magazine, which rings in 27 years as host of the post-awards gala. United Airlines will furnish SAG Award winners with two round-trip tickets for its United Polaris business class experience and spotlight its United for Business program that offers special discounts for entertainment industry professionals.
Beyond the glamor, though, this year’s ceremony will acknowledge the devastating Los Angeles wildfires that have impacted so many industry professionals and their families. As in past years, a portion of the show’s sponsorships will be donated to the SAG-AFTRA foundation, which provides guild members with emergency financial assistance. The organization has pledged $1 million from its Disaster Relief Fund to specifically assist wildfire victims.
Additionally, returning sponsor City National Bank will honor the evening’s winners with donations to that fund. CNB also runs the SAG Awards statuette engraving station at the post-show gala and will get the first reactions from each of the victors. (City National Bank and its parent company, Royal Bank of Canada, have donated an additional $3 million to various national and local aid organizations assisting with wildfire recovery.)
Some brands are following the nominees home via a well-stocked gift bag. Every performer in contention for a SAG Award will receive a Dagne Dover duffle bag that carries sample perfumes from D.S. & Durga; OSEA’s set of body oil and body wash made from undaria algae; popcorn courtesy of BjornQorn that can be washed down with a bottle of Cooper’s Hawk Artists Red Blend wine; Stanley 1913’s signature Stanley Cross Bottle; a year-long Calm membership; and, of course, their official ceremony invitation as designed by SONNENTAG Design.
