Koedijk said Expedia will measure the success of Travel Shops by analyzing the feature’s traffic to other features of the app. “It’s connected to our mission, which is powering global travel for everyone, everywhere,” said Koedijk.

Travel Shop is in beta within the US, Canada, and UK. Expedia users can find the section under the “Discovery” tab of Expedia’s app. The creator program is currently invite-only, Expedia said.

“It’s connected to our mission, which is powering global travel for everyone, everywhere,” said Koedijk.