After announcing plans to reshape Facebook around privacy last month, Mark Zuckerberg used the company’s annual F8 conference to outline more of what that might look like. Zuckerberg opened the conference stating, “The future is private … So today, we’re going to start talking about what this could look like as a product.” The initiative is still in very early stages, though, and so many of the announcements hint at that direction without actually taking the large steps needed to offer a truly private experience.