Most people will never make it onto the Jumbotron at the Super Bowl, largely due to exorbitant ticket prices and limited availability (even more so this year, thanks to the pandemic), but there is a way to make it onto the virtual Jumbotron on the Facebook App page.

https://www.adweek.com/media/facebook-app-pages-cover-image-to-become-a-jumbotron-during-the-big-game/