In addition to the cat food-inspired cuisine, the fancy feasters could also get hand-drawn pet portraits, onsite insights from a Purina pet behaviorist, a custom engraved spoon with a branded serving dish and have photos taken with props against a splashy backdrop made from real cans of the product. They were also invited to meet and greet the famous Fancy Feast cat in its trailer and connect with fellow members of the cat community with conversation-starting cards located at every table.

Zaydman told Adweek the team was especially excited to connect cat owners, who don’t have an opportunity to meet in parks as dog owners do since domestic cats mostly remain indoors.

Fans unable to attend Fête du Feline but curious to try the dishes can visit Fancy Feast’s website and recreate Hassner’s recipes at home. The brand previously released a downloadable cookbook in 2021, which spurred the tradition of humans eating like their cats.

The brand also launched a special AR filter for Instagram and Facebook, which Zaydman said was designed to be used beyond the holiday.

“We wanted to have some elements that are accessible to anyone,” she said. “The brand team has had a ton of fun going around New York and taking photos of the Fancy Feast cat through the filter all around New York. We hope people do the same and have a lot of fun taking the Fancy Feast cat wherever they want.”