An ostrich, one of the fastest-running birds in the world, can sprint up to 43 mph, and a crocodile, with 60 razor-sharp teeth, has the strongest bite in the animal kingdom. 

Probably best to keep those details in mind if you’re tempted to raid the nests of either creature in the hunt for exotic eggs. 

Marketers behind the Pete & Gerry’s brand don’t recommend it, by the way, claiming their own products are plenty wild enough. But they mined the concept for a new campaign that uses intentionally silly sight gags and harmless stock-footage versions of combative critters to make its point.

The work, from independent agency Humanaut, coincides with the first national distribution for Pete & Gerry’s Pasture-Raised Eggs, a line extension that launched earlier this year. After a few months in select retailers, the new SKU is now being stocked at Whole Foods, Kroger, Stop & Shop, Shaw’s, Hannaford and The Giant Company. 

To back up the ads’ tagline—“(Almost) The Wildest Eggs You Can Get”—the spots note that the brand’s hens have at least 108 square feet of pasture to roam, forage and explore. “The result is one of the healthiest, most sustainable sources of protein,” per the brand.

There’s no need, then, to scale a tree and pilfer an egg from an eagle’s nest, as a character tries to do in the hero 30-second spot and its shorter vignette.

Advertising in the category is “rife with quaint pastoral imagery,” said Bethany Maxfield, Humanaut’s creative director, and the campaign doesn’t skimp on those typical green scenes. But it also “creates tension between the kind of images consumers are used to and the over-the-top wild animals” that co-star in the cheeky spots.

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