FCB New York Wins at the Clio Awards for AI-Powered Michelob Ultra McEnroe Campaign

  Rassegna Stampa, Social
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Highlights from the show also included an announcement that Pepsi will be partnering with the Clio Awards on the 2024 Pepsi Emerging Creative Award competition, which will launch in September of this year and be presented on stage at next year’s awards show.

Also presented on stage was the inaugural Jodi Harris Honorary Clio Award. Created in memory of Harris, who served as AB InBev’s global vice president of marketing culture and capabilities until her death in May 2022, the award honors clients who create a culture that allows creativity to thrive. The award was presented to Harris’ husband, Jordan Harris, by Ricardo Marques, vp of marketing at Michelob Ultra, and Susan Credle, global chief creative officer of FCB Global.

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https://www.adweek.com/creativity/fcb-new-york-wins-clio-awards-ai-powered-michelob-ultra-mcenroe-campaign/

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