During day two of Adweek’s Social Media Week New York, Katy Tenerovich sat down to go over media company Fitzco’s approach to the Covid-19 vaccine campaign with Harvey Rañola of Netbase Quid. The conversation centered around the methodology in overcoming emotional response to a fact-based and somewhat controversial issue.
https://www.adweek.com/social-marketing/fitzco-used-data-collection-to-combat-emotionally-charged-misinformation/