Red Dot Studio in London were tasked with the naming and identity creation for a new range of taps. The 5-in-1 taps flip between delivering hot, cold, filtered, sparkling, and boiling water, so the name Flipper was coined to articulate versatility. The Flipper Taps logo combines the letter F with the shape of the tap (and a plus symbol, because “more”). It’s the type of design that, in my experience, often takes considerably more persuasion when it comes to achieving client consensus than it would with a more detailed logo. A nice touch with the positioning of the trademark symbol, too.

The F monogram is the primary identity element, showcased on stationery, packaging, communications, and engraved as a hallmark on products.

Congratulations to all involved for winning a D&AD pencil. Here’s to the next one.

Creative director: Sam Lachlan, Christian Eager
Designer: Angus Meikle
Senior visualiser: Tim Stayne
Photographer: Anna Lachlan

More creative designs in the archives with this small sampling of Woody Pirtle logos.

https://www.logodesignlove.com/flipper-taps