The temptation to take the “quick and easy” route is everywhere, and SEO is no different. Contributor Stephan Spencer shows how going black- or gray-hat might sound good initially, but in the end, like Icarus, may get you burned.

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http://feeds.searchengineland.com/~r/searchengineland/~3/lYOxCqEIZEk/flying-close-to-the-sun-seo-tactics-that-may-get-you-burned-304233