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Tennis pro John McEnroe left a trail of record-breaking wins in his wake when he retired in 1992, as well as a reputation for emotional intensity on the court. With his status as a world-class athlete long since secured in sports history, and a volatile temper to match, it seemed at times his greatest opponent was himself.
https://www.adweek.com/creativity/for-michelob-ultra-and-espn-john-mcenroe-will-face-off-against-a-tough-opponent-himself/