The two met at Kajabi, where they took a company from a $150 million valuation to $2 billion over the next couple of years. They kept the relationship rolling through several companies and found that they both had some disconnects with external agency partners. That led them to see their strengths as client-side marketers.
“We come from a really different perspective … and we can offer a very unique point of view and approach to the work,” said Baeza, who added that the two have access to networks and talent that will help them scale their work.
They see their current work as a co-creation between Unentitled and the companies they work with.
“We’ve made an intentional decision to avoid the ‘ta-da’ moment of the agency-client relationship and actually co-create with our partners, so it allows for more insights to come in more organically from the client side, from the business perspective throughout the engagement,” said Baeza.
Satisfied clients
While its client list is currently short, those clients are singing Unentitled’s praises, including getting to work with the founding team of C-level talent that knows the objectives of businesses and can execute at a reasonable price.
One current client is TeraWatt, a company at the forefront of the electric vehicle industry, with a series of charging stations for trucking companies, fleet vehicles and passenger transportation. Justin Turner is the chief commercial officer for TeraWatt, and he was looking for an agency that would make sure the brand spoke to a progressive buyer who sees that the world needs change.
After talking with numerous agencies, he felt like a lot of the costs he was quoted were based off bloated teams trying to justify spending, quoting “significantly more hours than it probably should have taken, [with] incredibly bloated timelines like six to 12 months.”
But after talking with Baeza, whom he had known previously, Turner found that Unentitled could do the job at not only a fraction of the cost, but that it was able to execute the scope of work in less than 90 days.
“They’re highly experienced. They’re all former CMOs and creative executives themselves, so they were able to run really tight and lean,” said Turner, adding that the team gave really honest, direct feedback, helping drive success through branding and messaging that stands out from the rest of his industry.
Other clients come from previous relationships Baeza and Teague have had in the past, plus word of mouth. Unentitled is currently building its website and communications, but it does have a sizzle reel, featuring some of the work currently being done and highlights from their careers past.