As a Boston alum who majored in economics and political science, Jennifer Halloran has always been passionate about what influences different communities.

As the CMO of MassMutual and a self-described people person, Halloran explains just how important it is to manage those communities and relationships as a leader. “I used to tell my kids, ‘Don’t have one best friend. Make your circle wide,’” she said. “That ability to have good relationships and understand how much people need to depend on each other in their day-to-day is a big piece of what helps me in my role.”

These days Halloran is an advocate not only for her team but also for marketing as a whole—all while driving the rebrand of the 160-year-old insurance company.

Listen to this episode of Marketing Vanguard to learn more about where she’s finding inspiration, balancing creative connections, and even what scares her as a leader.