June 28, 2021 2 min read

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If you’re trying to build your business into a billion dollar global brand, hear from someone with experience on Wall Street, as a private equity investor, and as an executive for legendary global beauty brands and the world’s largest consumer-focused investment fund. In our next Leadership Lessons episode, Comparably CEO Jason Nazar talks with Supergoop! CEO Amanda Baldwin on how she uses her deep knowledge and investor’s eye to create value in organizations while scaling profitably. She has guided the category-defining influential beauty brand through an unprecedented era of growth since joining in 2016; revenue doubled in 2018 with 400% year-over-year e-commerce sales growth. Its DTC business more than doubled from 2019 to 2020, with sell-out success at Sephora, Nordstrom and Blue Mercury. As the first and only lifestyle brand dedicated to UV protection via ingredient-conscious, first-to-market SPF innovations, Supergoop! has earned multiple industry accolades, including Allure’s “Best of Beauty” list seven years in a row, four CEW Beauty Awards, and TIME Magazine’s 2019 Best Inventions. Baldwin will share these valuable lessons over her 20-year career, from Goldman Sachs and L Catterton to Estee Lauder and French luxury conglomerate LVMH (Moët Hennessy Louis Vuitton):

• How to access funding for your brand
• The No. 1 ingredient for brands to scale
• Investing in a sustainable, long-term vision
• Cultivating a powerful brand & company culture
• Finding & tailoring your leadership style.

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About the Speakers

As the CEO of Supergoop!, Amanda Baldwin leads the team across all of its functions to oversee the next phase of its category defining strategy. Amanda is a veteran of the beauty industry, having built her career at Estee Lauder, LVMH and L Catterton. Prior to that, she led the omnichannel marketing strategy of Dior Beauty at LVMH, and held several positions at Clinique, a part of The Estee Lauder Companies. Her career began in finance as a private equity investor at Apax Partners and an investment banking analyst at Goldman, Sachs & Co. She holds an AB from Harvard and an MBA from The Wharton School.

Jason Nazar is co-founder/CEO of Comparably, a leading workplace culture and compensation monitoring site. A serial entrepreneur, investor, and advisor, he was named one of the “Most Admired CEOs in L.A.” by the Los Angeles Business Journal and appointed “Entrepreneur in Residence for the City of Los Angeles” in 2016-2018 by Mayor Eric Garcetti.