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There is always activity in the chief marketing executive (CMO) role, and some big moves have been made over the last 12 months. Where OpenAI hired its first marketing chief, other brands such as Starbucks, Adobe, and McDonald’s said goodbye to execs and either promoted or welcomed new ones in their place.
There have also been several big departures this year which have left the CMO role vacant at major brands.
For some, whether they’ll be replaced like-for-like remains to be seen. However, in the meantime, ADWEEK has rounded up the brands, which are currently without a confirmed global or regional CMO following a big departure.
Here are four advertisers without CMOs, presented alphabetically. Each was approached by ADWEEK for an update on how they plan to fill the position.
Burger King (CMO, US and Canada)
After two years with the business, Burger King CMO Pat O’Toole left last month to join Unleashed Brands.
While at the QSR giant, OToole helped grow traffic, accelerated sales growth, and made changes to enhance the guest experience as part of the chain’s “Reclaim the Flame” turnaround strategy.
Burger King has not shared replacement plans for O’Toole.
Bumble (CMO)
