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Like many retail brands during the global pandemic, GameStop has been having a tough time. In the third quarter, its revenues were down 30.2% year over year, and even before the world fell apart, it was facing significant headwinds as the gaming industry moved toward digital sales.
https://www.adweek.com/commerce/gamestop-shock-shows-how-small-ideas-and-meme-stocks-can-catch-fire/