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Gap has a rich history in denim. In 1969, it opened its first store in San Francisco, shipping blue Levi’s, before it launched its own range. Fast-forward to May 2024, when actress Da’Vine Joy Randolph arrived at the Met Gala in a custom Gap denim dress.
Now Gap is celebrating its deftness for denim with another nostalgia-leaning, dance-filled campaign.
The clothing brand is showcasing its fall denim collection with the help of Australian Grammy Award-nominated artist Troye Sivan, building on its similarly crafted “Linen Moves” spot that debuted in March and starred South African Grammy-winning artist Tyla.
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https://www.adweek.com/brand-marketing/gaps-comeback-continues-with-troye-sivan-fronted-ode-to-denim/