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In Moneyball, Brad Pitt’s baseball general manager Billy Beane uses a new way of assembling a winning team, telling his staff, “Adapt or die.” As marketers, we subscribe to that ethos, but evolving is now more challenging than ever. A Gen Z tsunami is coming, and most brands aren’t ready.
https://www.adweek.com/brand-marketing/gen-z-is-resilient-and-honest-and-they-expect-the-same-from-brands/