As Gen Z defines the types of products that resonate with them, brands like Allbirds and S’well have stood out for their sustainable sneakers and water bottles. Those products partially derive their value from sustainability and eco-friendly materials, which young individuals have increasingly favored. A 2017 study from NDP Group found that Gen Z is… https://www.adweek.com/brand-marketing/gen-zs-passion-for-sustainable-products-is-fueling-the-shift-toward-streetwear/