Gut will operate freely outside the network
Globant claims that, aside from taking a leading role in the new network, Gut will continue to operate independently, with Bigio and Ramos leading the agency along with global CEO Andrea Diquez. Gut currently has eight offices across the Americas and Europe, with plans to expand its footprint even further before the end of the year.
“We now have the tools to work seamlessly across all disciplines to bring clients the very best creativity backed by powerful technology that only Globant can provide,” said Bigio in a statement.
2023 was a successful year for Gut, which was named Cannes Lions Independent Network of the Year after winning 35 Lions, including 3 Grand Prix, 8 Golds, 12 Silvers, and 12 Bronzes across its network.
Aside from its Breakthrough Agency of the Year win, ADWEEK named Gut Buenos Aires the International Agency of the Year.
