Currently, when users search for a product on Google, they will see sponsored shopping links in the product’s “knowledge panel.” This summer, free listings will begin appearing in this panel, and sponsored links will appear in a separate area at the top of the page.

These free listings will roll out in the U.S. on mobile devices first, followed by desktop at a later date.

In a blog post, Google president of commerce, Bill Ready, said the addition of free listings to the Google Shopping tab “has already produced a significant increase in user engagement, with both clicks and impressions up substantially for merchants…”

Businesses can learn more about free product listings on Google’s Merchant Help Center.