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Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition.
- Google still dominates with 94.8% organic traffic.
- AI tools like ChatGPT are gaining traction in referrals.
- Bing and smaller search engines show steady growth.
https://www.searchenginejournal.com/google-market-share-slips-ai-referrals-regional-search-engines-rise/539373/