Google now treats .ai domains as generic top-level domains

  Marketing, Rassegna Stampa, SEO
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Google has updated its help documentation to specify that Google Search now considers .ai domain names as a generic top-level domain, such as a .com, .org and others. Google posted the update over here, by adding .ai to the list of ccTLDs that Google treats as gTLDs.

What it means. This just means that if you are using a .ai domain for your website, Google will no longer consider that domain to be geo-related to Anguilla. Anguilla, a British Overseas Territory in the Eastern Caribbean, comprises a small main island and several offshore islets.

Gary Illyes from the Google search relations team posted on LinkedIn saying, “we won’t infer the target country from the ccTLD so targeting Anguilla became a little harder, but then again there are barely any .ai domains that try to do that anyway.”

Why we care. If you were avoiding using a .ai domain name because you were concerned Google might target it to Anguilla, then you no longer need to worry about that. Go ahead, build your next business under a .ai domain.


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Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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