The partnership news comes as Netflix looks to wrap up its upfront talks in an increasingly competitive streaming market. Ahead of its upfront presentation in May, the company announced several improvements to its ad-supported plan, including the addition of pause ads, which Google utilizes in its new sponsorship.

The company is also looking to bring its adtech in-house as it continues to scale its ad-supported business, which now reaches 40 million global monthly active users.

Emily in Paris Season 4, Part 1, premieres on August 15, while Part 2 is out on September 12.