Google is rolling out a few updates to Google Search to help users find doctors and healthcare providers that are right for them. These updates include being able to see if a doctor or healthcare provider accepts your insurance and if they speak your language.

Health insurance. Google Search can now show you which insurance networks the doctor or healthcare provider might accept. Plus, on the mobile search results, Google will let you filter providers by the insurance plans accepted. This will help users determine if a provider accepts their insurance, including Medicare, private insurance and employer-funded insurance, government-affiliated health programs and more.

Speak my language. Healthcare providers and doctors can also edit their Google Business Profile listing to define the languages spoken at their offices. Google said patients “want to be able to communicate clearly in their language of choice.” Google says there are over a dozen languages represented, including Spanish and American Sign Language.

How to update your details. Google says you can update your healthcare facilities details in your Google Business Profile, so make sure you verify your business with Google. Then you will be able to:

• Add additional insurance providers they accept from a pre-populated list of available insurance providers
• Remove insurance providers and networks that are listed erroneously

Note, the feature will be disabled if all insurance information is removed and for any other insurance related information and issues, providers can submit feedback directly to the Google My Business support team.

Why we care. Finding a healthcare provider or doctor can be intimidating for some, so any way to make it easier to find one is important.

For those of you who have healthcare providers as clients, you will want to make sure the insurance information in the Google search results for your clients is accurate and if not, make sure that the healthcare provider’s website clearly describes which insurance providers are accepted. Also, don’t forget the easiest method is to update the healthcare provider’s Google Business Profile to ensure Google has the latest details on your facility.

About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here.

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