Google Search testing “Mentioned in” search snippet

  Marketing, Rassegna Stampa, SEO
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Google is testing a new search snippet feature titled Mentioned in.

This feature, which adds a new section to a search result snippet, lets the searcher expand and see the websites on which this site is also mentioned.

What it looks like. Here is a GIF of Mentioned in in action, provided by Brodie Clark:

Google Mentioned In Snippet Carosuel 1693391239

Clicking on the down arrow will expand the feature to reveal the first two websites that are part of a carousel mentioning the page in the search snippet. You can slide through a carousel of more sites where this website is also mentioned.

Test variation. Google is also testing a version of Mentioned in without a dropdown, where you see the carousel by default. Here is a screenshot of that from Crystal Carter:

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Why we care. Giving searchers information about other reputable websites that mention a site could increase trust in Google’s search results.

About this test. This seems to be a limited test. It reminds me of the goal Google had for the about this result feature. I wonder how many searchers will spend the time clicking the arrow to see more details, but that is why Google tests these features.


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About the author

Barry Schwartz

Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

https://searchengineland.com/google-search-mentioned-in-search-snippet-shows-other-web-pages-a-site-is-mentioned-431332