In a new test, Google is running its two types of Shopping ads in one search result.

A carousel of standard product listing ads appears at the top of the mobile search result. Below that is a carousel of Showcase Shopping ads. The test was spotted by The SEM Post.

The screen shot below shows the test running on mobile on a search for “engagement rings.”

A Google test shows a carousel of standard product listing ads and then a carousel of Showcase Shopping ads below it.

The second carousel, labeled “Shop by store,” features Showcase Shopping ads. Instead of linking to individual products on the advertisers’ websites — like the traditional product listings ads above — Showcase ads bring up a Google-hosted page of a collection of related products from the retailer.

A retailer’s Google-hosted landing page for Showcase Shopping ads

Showcase Shopping ads were designed to run on broad commercial queries, like “engagement rings,” so it’s interesting to see the search engine running a test of both ad types. I have not been able to replicate it. We’ve reached out to Google for comment and will update with any response here.

About The Author

Ginny Marvin is Third Door Media’s Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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