Grammy Ratings Plunge to Record Low, As Award Shows’ Covid Struggles Continue

  Rassegna Stampa, Social
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Even Taylor Swift and Beyoncé’s record-setting nights couldn’t save the 63rd Annual Grammy Awards. The coronavirus pandemic claimed another awards show ratings casualty, with CBS’ Sunday night Grammy broadcast drawing just 8.8 million total viewers, a 53% drop from the 2020 audience of 18.7 million.

https://www.adweek.com/convergent-tv/grammy-ratings-plunge-to-record-low-as-award-shows-covid-struggles-continue/