Greenpeace has commissioned a cover of Fleetwood Mac’s hit song “Don’t Stop” as an anthem to galvanize a new generation of climate activists. 

The campaign, developed by agency Mother London, reimagines a classic for a younger audience. The new “Don’t Stop” is a fable about being young in a world facing climate change and a rallying cry for those who dream of a better future. 

Grammy-winning producer Fraser T. Smith (aka Future Utopia)—who has collaborated with artists including rapper Stormzy, Adele and Sam Smith—produced the song. Oscar-winning director Steve McQueen was an executive producer on the music video, and his protege, Samona Olanipekun, directed it through production company Lammas Park.

Rapper Avelino performs fresh lyrics alongside instrumentation from jazz talent development organization Tomorrow’s Warriors and vocals from the House Gospel Choir. Actor Will Poulter appears in the film. 

The video takes place at a lavish party overflowing with Champagne and raucous guests. Over the course of the night, the celebration grows increasingly out of control, while a few people watch on in growing dismay.

It’s a slightly heavy-handed metaphor for corporations and political leaders who are “partying like there’s no tomorrow” and disregarding the threat of climate change.

Fleetwood Mac’s lyrics (originally composed by Christine McVie) are a fitting call to action for environmental activists: “Don’t stop thinking about tomorrow / Don’t stop, it’ll soon be here.”

At the end of Greenpeace’s film, the organization warns viewers, “It’s not too late to stop the fossil fuel party,” while urging them to sign a petition standing up to oil and gas companies. 

The video will air on main stage screens at Glastonbury Festival, which takes place June 21-26 in Somerset, England. The song will also play on radio stations and streaming platforms in the U.K.

Pagine: 1 2