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The new campaign for Calvin Klein is a little Risky Business and a lot of empowered exhibitionism, wrapped in ‘90s nostalgia.
The work features actor Greta Lee in a brand debut that may be this fall’s answer to Jeremy Allen White’s headline-grabbing spring video for the legendary fashion label.
Lee, a first-time Emmy nominee for her role in AppleTV+’s hit series The Morning Show, opens the commercial with a Tom Cruise-inspired house party in nothing but socks, Calvin Klein undies, and attitude.
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https://www.adweek.com/brand-marketing/greta-lee-brings-risky-business-flair-to-calvin-klein-campaign/