With Father’s Day quickly approaching, marketers can count on one thing: Ryan Reynolds and Aviation Gin will have something to say about it. Last year, the Maximum Effort co-founder and Aviation Gin owner introduced a new gin-based cocktail called The Vasectomy—a flavorful concoction made with tonic water, cranberry juice and a twist of lemon (or the pre-squeezed bottled juice, if you’re a particularly busy dad).